This is my professional resume. Well, the internet version anyways. If you think I could fit in at your company, or you want to know more about the companies I have worked for you should definitely e-mail me.
Hurry! Go now!!
Lauren Martin
I am a highly strategic, marketing professional seeking
full-time employment in a marketing manager/strategist role.
full-time employment in a marketing manager/strategist role.
Experience
Marketing Manager -- 1/2011 - 1/2012
Developed, launched and executed a strategic cross-channel marketing program consisting of:
- Conducting target market research to shape the program
- Implementing a Twitter page, which increased office awareness by 20%
- Increasing awareness across current social platform (Facebook) by 52%
- Creating print and digital content for the website, marketing events and university-wide press releases
Marketing Intern -- 1/2012 - 4/2012
- Acted as project manager on intern team project developing an interactive web-based video series highlighting the firm's culture and atmosphere for new employees
- Conducted competitive research on the financial and health care industries and presented findings to internal teams
- Managed and updated financial work documents, for accounts over $1.6 million
- Built relationships within internal teams
Sr. Relationship Manager -- 5/2011-8/2011
- Consulted C level clients on brand attributes, product offerings and benefits
- Developed and executed an integrated streamlining program that reduced customer wait time by 40%
- Trained and managed a team of 5 people to use and grow the program
Insurance Sales Consultant -- Tewksbury, MA, 7/2008-6/2010
- Cultivated client relationships, uncovered needs and matched products
- Quickly gained an in depth understanding of insurance products
- Researched and analyzed the Latino/Hispanic demographic as a potential target market
- Presented findings and recommendations to senior marketing team
- Managed and coached a team of 4 interns on a final intern presentation
Education
Suffolk Univeristy, Sawyer Business School -- Boston, MA
MBA, 5/2012 Concentration: Brand Management
Ohio University -- Athens, OH
BBA, 6/2008 Major: Marketing/Management
Phi Gamma Nu, Professional Business Fraternity
Groupe ESC-PAU -- Pau, France
Study Abroad, 3/2007 - 6/2007
- Developed a 10 year business strategy plan for a French agricultural coop, suggested entry into bio-fuel market, presented finding to company executives
- Developed a 10 year business strategy plan for a French agricultural coop, suggested entry into bio-fuel market, presented finding to company executives
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