This is just some of the work I have done.
I mean, a small taste, really small.
Jet Blue Branding Project:
The purpose of this project was to identify holes or missed opportunities in a global brand's message and provide recommendations on how to overcome them. Our team picked Jet Blue Airlines. Did you know Jet Blue was international? Yeah, we didn't either. Here is the presentation we put together:
Jet Blue MarCom Plan
New Product Development -- Pump System:
This is a project I did in a New Product Development course. The premise was to create a physical product with no known patents. I had to find the market, create a mock-up of the product and create the sell sheets etc. Product development is TOUGH. If you are in that business, you are my hero. Here is what I came up with:
Sell & Spec Sheet
Final Presentation
Bally's Total Fitness Business Strategy:
The goal on this one was to create a future growth strategy for Bally's Total Fitness. We recommended they extend their brand across price points to reach a wider consumer base. I really think Bally's should do this, if they don't, I might. Check it out:
Bally's Total Fitness
Starbucks International Franchise:
This was a two part business debate. My side was arguing that Starbucks adopt a franchise/subsidiary system rather than new corporate owned/run stores. Starbucks, doesn't franchise, I still think they should. Here are the arguments:
Starbucks Should Franchise
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